FIREPLACEWORLD
The Brief: Continuous multi-channel visual management for a high-volume B2C retail platform.
Design Strategy: I developed a bold, clean, and highly scannable grid layout system tailored for everyday retail consumers. The design focus is on immediate visual clarity, hierarchy, utlising type, icons, imagery and colours as tools. Ensuring brand messaging remains striking, accessible, and highly engaging across fast-moving social feeds.
AURORA / E-SHOT
The Brief: Targeted email marketing (e-shots) and digital assets engineered for trade clients and commercial partners.
Design Strategy: To connect effectively with a B2B audience, I utilized a structured layout grid and sophisticated visual hierarchy. The design language emphasizes high-end product presence, technical quality, and brand authority, balancing formal copy with premium layouts that speak directly to commercial stakeholders.
